Дослідження бізнес-потенціалу Західноукраїнських регіонів

Тип робіт: Маркетингові дослідження
Сектор: Інші галузі
Рік: 2018
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Executive Summary ………………………………………………………………………………………………. 1

  1. Profile of sectors under investigation. Important indicators and characteristics ……………… 5

1.1. Characteristic of companies of the sectors under study …………………………………………………….. 5

1.2. Volume of sales by sectors and regions. Top companies …………………………………………………… 7

1.3. Export by sectors and regions ………………………………………………………………………………………. 15

1.4. The enterprises with FDI, international grants and participants of donor programs …………….. 18

1.5. Sectors’ sales channels. Retails share in sales ………………………………………………………………… 42

1.6. Foreign business’ feedback on local authorities’ support ………………………………………………… 42

1.7. Availability of information for foreign businessmen or investors …………………………………….. 44

1.8. Sector associations, cooperatives, business support organizations ……………………………………. 54

1.9. Overview of sector events in the regions 2019 ………………………………………………………………. 57

1.10. Key obstacles to the business development by sector of consideration ……………………………. 88

  1. Agro-food and Horticulture. Detailed sectoral analysis ………………………………………………… 90

2.1. Agro-food sectors analysis ………………………………………………………………………………………….. 90

2.2. Production of fruits and berries ……………………………………………………………………………………. 99

2.3. Production of vegetables and mushrooms ……………………………………………………………………. 109

2.4. Production of milk ……………………………………………………………………………………………………. 120

2.5. Processing of milk ……………………………………………………………………………………………………. 129

2.6. Processing and preserving of fruit and vegetables…………………………………………………………. 138

  1. Industrial Sectors. Detailed sectoral analysis ……………………………………………………………… 147

3.1. Industrial sectors………………………………………………………………………………………………………. 147

3.2. Textile, clothing and footwear industry……………………………………………………………………….. 157

3.3. Metalworking ………………………………………………………………………………………………………….. 168

3.4. Furniture production ………………………………………………………………………………………………… 177

3.5. Bioenergy (current and planned projects in bioenergy) …………………………………………………. 185

3.6. Production of machinery, equipment, materials for agro-food and horticulture sectors ……… 197

  1. Sector “Joker” ………………………………………………………………………………………………………….. 202

Cherkasy region …………………………………………………………………………………………………………….. 204

Chernihiv region …………………………………………………………………………………………………………….. 205

Khmelnytskiy region ………………………………………………………………………………………………………. 207

Kirovohrad region ………………………………………………………………………………………………………….. 208

Kyiv region …………………………………………………………………………………………………………………… 210

Vinnytsia region …………………………………………………………………………………………………………….. 212

Zhytomyr region …………………………………………………………………………………………………………….. 214

Annexes……………………………………………………………………..……………………..217

Annex 1. List of foreign companies

Annex 2. List of Cooperatives

Annex 3. List of NGOs

Annex 4. List of Companies in the sectors under study

Annex 5. Report on interviews with enterprises

The purpose of the study is a deep research of economic attractiveness and investment potential of 7 Western regions of Ukraine in order to inform Dutch and other foreign companies about sector-specific business opportunities in Western Ukraine, to identify areas for further cooperation between Ukrainian and Dutch companies and therewith to contribute to the private sector development of the regions.
Sectors under investigation:
– agro-food and horticulture (production and processing of milk; production of greenhousevegetables; production and processing of open field vegetables, fruit, berries, mushrooms;production and processing of potato),
– industry (light industry, furniture production, chemical industry, production of plastic andrubber items, production of construction materials, metal works, machine building)
– bioenergy (current and planned projects in bioenergy),
– production of machinery, equipment, materials for abovementioned agro-food andhorticulture sectors (real and working sites), namely agricultural machinery, seeds andboilers, fertilizers, pesticides, refrigeration equipment, milking complexes, press machinesfor making juices).
This study includes the interviews with the governmental representatives of the selectedregions, businesses and NGO’s operating in the selected sectors. They may reflect thesubjective opinions on economic, political situation in Ukraine as of 2018 and mightcontradict with other expert opinions.
Sectors under analysis in Western Ukrainian regions includes 15 030 companies employing191,829 full-time employees. Sectors’ sales volume in 2016 amounted to UAH 73.8 billion,which was mainly generated by Lviv region (UAH 21.9 billion), Rivne region (UAH 13.0billion) and Zakarpattia region (UAH 9.9 billion).
In terms of sales value, the largest sectors are machine building (UAH 19.5 billion or 26%),construction materials (UAH 13.4 billion or 18%), manufacture of chemicals and chemicalproducts (UAH 7.9 billion or 11%) and textile, clothing and footwear industry (UAH 7.0billion or 9%). Together, these sectors accounted for almost 65% of sales.
The sectors under study face some important challenges. Interviewed companies stressed thefollowing key obstacles to growth: shortage of workers (43%), lack of government support(38%), inaccessibility of funding (37%), and outdated technology and equipment (24%).

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